You’re planning to use influencer marketing and you’ve planned your campaign. You’ve also identified content creators who are in alignment with your brand, and have analyzed their performance data. Now it’s time to get in touch.
However, it can be a bit difficult when it’s time to connect with content creators. It’s possible that you don’t know what to do to start the conversation, or how to contact them. We’ve provided helpful suggestions to help guide you to the correct direction.
Select the channel for contact.
Decide on the best way to communicate with influencers. If you know their email addresses it is easy to send them a message. If you don’t, don’t worry. You can contact them directly via social media. TikTok creators, Twitch streamers, and many other kinds of creators will all be able to get messages directly on these networks.
If you’re not keen to conduct the entire conversation through DMs or email, you can simply send an introduction email and inform the creator that you’re interested in working with them. Then, you can ask for their email address or other details to contact them in a different way.
Find more creators than you’ll actually need.
The response rates of content creators to brands looking to collaborate typically hover between 40% and 40 percent. This is not a lot therefore we suggest reaching out to at least twice as many creators as you’ll need to run your campaign.
Therefore, if you’re running a modest campaign with two creators, it’s best to get in touch with about 8.
Certain factors can impact responses. For instance, if a creator has a manager, you’ll usually get higher response rates. However, the manager’s response is typically by sending the creator’s fee.
Automated outreach is a great option for large-scale campaigns.
Automation of outreach is much more efficient, particularly when you’re communicating with several influencers. While there are a variety of tools that can help with outreach, we suggest Yet Another mail Merge (YAMM).
This Google extension lets you reach out to many influencers simultaneously. Additionally, it lets you design email templates and monitor the development of your marketing campaign. It is also available for free to send up 50 emails daily.
What should you include in your first message?
It has to be concise and attractive to draw influencers like we’ve previously mentioned. The message structure you choose to use is vital to make it simple to read. These are the elements you must include:
- Introduction that provides an overview of the brand and/or products.
- The purpose of the campaign and the ways in which this influencer can help.
- Any incentive you give whether it is monetary or otherwise.
- The kind and amount of content you’d like them to post.
- The time frame for the campaign and when you’ll need them to release by
Writing tips for your introductions.
It doesn’t matter how many influencers you’re contacting or how small the number is, it doesn’t matter if you’re using an automated or manual approach. It is important that your message is noticed. It is essential to ensure it’s:
- Attractive and aspired to be admired by influencers.
- Simple – To draw their focus.
- Personalized – Nobody likes templates that are generic.
- Clear – Use subject matter and titles to emphasize important aspects.
You’ll be on the route to send out outreach email successfully if you manage to get this far. This process will be simple thanks to influencer marketing platforms and tools like Google’s YAMM. Use these guidelines to ensure that your message is clear and a higher response rate.