Your Magento store is only as good as it is findable. The proper marketing is a must in the world of eCommerce, as it can determine how well you are able to compete and grow as a business.
In other words, if no one finds your eCommerce store, it’s going to be hard to get sales. This is why a powerful Magento SEO strategy is all but essential if you intend on climbing to higher positions in the SERPs and ultimately expanding your brand. In this piece we have outlined some of the best reasons why you need to have a smart marketing campaign in place as soon as possible.
Increase Your Position on Google With Magento SEO Services
While there are many benefits to running an SEO campaign for eCommerce stores, your position in the SERPs is perhaps the most important and the most widely recognized perk.
When users ask questions on Google or search for products, the websitest that appear on the top of page one often enjoy the vast majority of all of the traffic. Imagine if your online store appeared in these prime positions?
It is true, the top 3 spots on Google are some of the most lucrative goals to aspire toward in all of digital marketing. If you can get your business to appear in these spots, you will get more traffic and sales almost as a given. Getting to this point however is hard work, even for Magento merchants.
Yes, Magento is a great eCommerce platform and offers an array of SEO benefits in terms of site speed and technical functionality, but that’s about it. Like any other platform, you have to do the bulk of your marketing manually, and that includes your SEO. This is why you need the help of a Magento SEO agency that knows how to improve rankings with reliable marketing formulas.
Enhance Your Store’s Brand
Brand appeal is another big area that online businesses struggle with. If you are trying to get recognized in your space, you don’t want to just leave your brand image to chance. You should be cultivating it through a strategic marketing campaign that can help you connect with your audience and meet their concerns.
Get More Consistent Sales
Sales are probably the ultimate goal for most businesses online, but you can’t just hope they roll in. Even if you have a great product, what steps are you taking in order to help people learn about this product or discover it in Google?
A qualified Magento SEO company can help you navigate all of these issues and more. Whether you are attempting to draw in more traffic and sales, improve your brand image, or even optimize your website for a better user experience, all of these issues should be left to a team of professionals that have an in-depth understanding of the platform.
Genius eCommerce® is the Magento agency you want handling your marketing and SEO campaign. They know the platform well and have been working with eCommerce merchants for years, consistently delivering quality results. Contact them today if you want marketing services you can actually depend on.