Finance

SEASONAL DISCOUNT: STRATEGIES FOR SALE ANDIMPACT ON MARKETING

Do you wonder the reason for such winter sales, Christmas sales, New Year sales in each and every shop? Then you must acquire knowledge about seasonal discounts. Generally, sellers used to practice this particular strategy for getting good growth in their business.

Among several marketing strategies, the seasonal discount is one of the most studied concepts. Many times of the year, we often heard a particular store is offering a seasonal discount. This is something for attracting more customers as well as increasing revenue.

Moreover, it plays an integral role in inventory clearance and helps to move at fresh stock. On the other hand, when a particular company offers seasonal sales, its purpose lies in tempting buyers towards them. Besides, it increases the popularity of an organization and ensures identity in the market.

Strategies for seasonal discount Marketing

It is undeniable that though it may seem like a sale, there is something more covered under the attraction. A seasonal discount is just a tactic to attract consumers and clear inventories. Actually, companies earn good profit by applying this strategy even after offering attractive discounts.

So, the main principle depends upon setting a proper price range. Whenever a company opts for the seasonal discount, it does not mean that entity is making a loss by setting low prices, but it is actually earning huge profitability. Therefore, different strategies are applicable for enjoying profit even after setting a low price.

Quantitative discount

Generally, companies used to offer seasonal discounts on products that are easy to sell. On the other hand, the strategy is set in such a way so that if any buyer would like to purchase a particular product, then he must buy in bulk. This strategy is known as Quantitative discount, which ultimately opens up the way for a seller to make a huge profit and sell goods in bulk.

For instance, if you visit any supermarket, then you might have seen buy 2 get 2 offers. To get 4 products at a time, usually, that buyer will always purchase those 2 products.  

Increasing demand for a seasonal product

Another important strategy is to increase the demand for particular seasonal goods. Many companies use to apply this strategy while offering seasonal products. As this type of sale is completely season bound, so it comes one after another season.

For instance, if any electronic goods manufacturing company offers seasonal sales on electric heaters only during the winter season, it is called a seasonal sale. Generally, people feel the necessity of an electric heater during shivering snowfall. If a company provides a discount at that particular time, then the number of buyers will increase.

However, if you missed the last seasonal sale, then you can also take Online loans to buy such necessary household appliances during the off-season too. Just like, many people use the credit facility to buy different household gadgets.

Offering cashbacks over and again

Cashback is something that has the ability to turn even an uninterested buyer into an enthusiastic one. But companies used to apply the strategy of availing cashback only if that buyer uses his credit card instead of the debit card or cash mode of payment. The one and only reason for such a selective payment mode is earning profit from that particular credit card company.

Therefore, even after providing cashback to customers, you can easily understand it is actually earning a good amount of money. Besides, a consumer purchasing through credit card enhances loan amount and, on the other hand, makes a profit for that entity.

Price setting techniques

One of the most attractive ways to grab the attention of consumers is by setting low prices. Usually, during seasonal sales, marketing companies hang the low price board outside of the shop. Whenever people pass through those shops, they will definitely visit at least once at the shop.

In this way, even a new company can become popular and spread its reputation within the competitive market. But here, the most important thing that plays the ultimate role is price. Usually, those shops take assistance from marketing experts in setting a proper price range.

Impact of seasonal sale on marketing

Undoubtedly, all the strategies leave a good impact on a company and bring up the ability to compete within that competitive market. Such a concept of seasonal sale works the best for budding companies as by setting a low price, they can easily draw the attention of lots of consumers. Thus, it plays a huge importance in enhancing marketing techniques.

Compels a buyer to use a credit facility

The business market is always dependable to one another. Therefore, the enhancement of credit facilities will definitely help in the sale of products. As many products are not available in exchange for £100, the price may go up to £1000 during seasonal sales.

Generally, a product cost comes below based on its actual cost during the offseason. Gradually, a product which was of £5000 during the offseason may come down to £2500 during a seasonal sale. Even then, the amount is not much less. For this reason, a consumer may opt for unsecured personal loans for buying that product. Due to avail, the offer of 50% discount one can easily use credit facility.

Easy to achieve the target

Another important impact of seasonal sales is easy to achieve the target. Generally, this type of marketing practice is strongly associated with the target, which was difficult to fulfil during the offseason. On the other hand, when there is any special day or any special day, people always opt for shopping.

It becomes helpful for companies to achieve the target at once. The number of buyers breaks into the shop for getting those products at low prices to make a profit. In this way, it ultimately increases the selling ratio of a company.

Reputation and popularity

Both of these are the sign of a successful company. Therefore, during the seasonal sale, it helps to gain both for an entity. Due to low prices, an organization earns popularity and selling good quality products. It secures a reputation in the market.

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