Hopefully, you’re familiar with the Instagram link in bio; if not, don’t worry, I will explain it. While scrolling through Instagram, you might have seen the phrase “linkin bio,” indicating that you should visit the person’s profile to find a blue link that’s the link in bio. This is the only link through which you can send your Instagram audience to your website and product pages.
Like many people, the question you have in your mind is: what link should I add? The great news: this is what I’m looking to explain in this post. There are plenty of ways you can follow to use this space to take advantage. Let’s get straight into it.
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The best ways to manage links on Instagram
Before proceeding further, I would like to answer a question that I get asked more often: why do I need a link in bio on Instagram? Of course, if you have a personal Instagram account, you don’t need to have a bio link. But if you have a business profile and your goal is to promote your business and drive traffic to your website, you should avail of this feature.
As you already know, you can’t add a clickable link in the caption of your Instagram posts. Yeah, you can only add the URL text; if someone is interested, they will have to type the entire text in their browser to reach what you want to share.
If we come to other social platforms, including Facebook and Twitter, we can see many spam content in the caption of posts and comment section. Due to this, Instagram doesn’t allow to have clickable links in the caption of posts. That’s why the platform allows us to have only one linkin bio.
Your Instagram bio is the first thing people see on your profile, making it perfect to create a remarkable first impression. Make sure your Instagram bio is well-written, and the link is clickable to direct the followers to your target pages.
3 ways to use links in your Instagram bio
1. Create a landing page using a Link in Bio tool
I keep this point at the top because this is the best possible way to use the link in bio. Before proceeding to the bio tools, let’s define what is link in bio tool.
A link in bio tool allows you to take full advantage of the single link Instagram lets you have. This tool allows you to get more from your single Instagram linkin bio. Using the Instagram link in bio tools, you can host your content and links on one page. Once you create your page, copy and paste its URL into your bio. When the audience clicks on it, they will be redirected to this page that houses your content.
We all know we can have only one link in the bio. This can be frustrating for marketing campaigns and businesses. That’s why the link in bio tools come into play to help marketers get the best possible use of their single bio link. There’re many link in bio tools; however, LinkBook is free and one of the most popular bio tools.
LinkBook offers premium features at zero cost. It allows you to create a landing page to show everything in one place. You can host your content, such as videos, images, blog posts, and links for your websites. This program provides a custom URL shortener so you can create short URLs with custom domains.
- Advanced link tracking
- Media embedding
- Integrations with Mailchimp and Facebook pixel
- UTM parameters
- Social embedding
- Advanced analytics
- In-depth statistics, and many more.
2. Direct your audience to a specific page
Directing Instagram followers to the website is the most common tactic used by many brands. Depending on your goal, you can direct your Instagram followers to a specific page you want to promote on your website.
For example, if your goal is to drive traffic and sales directly from Instagram to a specific page, you will use your link in bio to send visitors to your particular product pages. But if your goal is to promote your YouTube channel, you will use your bio link to send visitors to your YouTube channel.
3. Send audience to your blog
This is a straightforward tactic that everyone uses to drive traffic from Instagram to their blog. If you’re an AdSense-approved blog or an affiliate blog, you can make tens of thousands through your Instagram traffic. However, you can also promote your brand via your blog.
Your Instagram bio is the only way to generate sales and traffic. So, make the best possible use of it. You will find many tactics, but the methods mentioned above are proven and most valuable. Now it depends on you what decision you will take.