Most online business owners would agree that any traffic to your website is good traffic, but this isn’t necessarily the case. Some traffic is more qualified than others, and if your content doesn’t properly align with the search intent of the users visiting your website, there could be a negative impact over time.
An eCommerce SEO company can help your online store in many ways, not least of which through a more sophisticated approach to keyword selection that will help you rank for search terms that are better suited for your target audience.
Like many aspects of search engine optimization, this subject can get rather technical. You might be inclined to try and tackle these issues yourself, but even if you have an extensive background in marketing or sales, eCommerce SEO is something else entirely. These days, proper SEO management requires a great deal of specialized knowledge and technical skill that takes years to develop.
If you intend on targeting the right keywords and attracting the right kind of traffic to your store, eCommerce SEO services from a company with a reputation for getting results might be the best solution for you.
Why Professional eCommerce SEO Services Are So Important
While some SEO tasks may seem like easy fixes, such as adding a keyword into a product description or meta title, the actual process for determining what keywords to use and how these keywords will influence the search intent behind your website is far more difficult and should only be handled by a professional team that knows what they are doing.
When users make searches in Google, it’s the search engine’s job to match them up with results that best fit the intent of their search. Lately, Google’s algorithm changes have emphasized user experience and how important it is to properly cater to the user. This means that everything is taken into account, not just keywords. You might have a great website and are targeting keywords that are possible to rank for, but over time you could see your rankings slide.
Why? Because users are clicking onto your site and not finding what they are looking for. These quick bounces may result in lower rankings over time because Google realizes that your content doesn’t match the search intent of the users. These kinds of conflicts arise when you target the wrong keywords in your content. There is certainly a difference between ordinary keywords and eCommerce-specific keywords, and this is just one of the many reasons why you need the help of a qualified digital marketing agency in order to help you uncover them and use them in your content.
A Skilled eCommerce SEO Company That Can Improve Your Organic Traffic
Ideally, you want to attract users to your website that are primed and ready to buy your products or soak in your content. The right SEO agency can help you achieve this, first by helping you target the right keywords, and then by building you a smart marketing campaign that utilizes these keywords to their fullest potential.
Combined with proper link building, blog content, and technical updates, a qualified agency can actually help you to target more qualified traffic as opposed to just any user that happens to be on Google. In terms of getting your users to linger on your site longer and even buy from you more often, this is the ultimate goal.
For store owners that want to target better traffic, 1Digital® is the eCommerce SEO company you need to contact. Their team of eCommerce marketing experts knows exactly how to put together winning campaigns based on proven techniques. Give them a call at 888-982-8269 to start your campaign today.