Worldwide in every single more than two million searches are done on google, and almost every search result includes google ads. These Google ads are paid promotions of those businesses. Google ads are one of the most effective ways of marketing and advertising your product and service. Those companies who know the strategies of using google ads for their business earn more revenue.
As Google keeps on changing its policies from time to time same as google also brought changes in Google ads. Here in this article, the marketing experts of nursing assignment writing service UK will discuss the most recent and massive changes that Google has made or will make in the future.
Table of Contents
#1 Property promotion ads – direct drive to your hotel:
Google has recently announced that now property promotion ads will be available globally. From these property promotions ads, the advertiser of the property can reach the people and users who have not chosen their hotels yet to live. Through this, the user will give their geographical location to the advertiser so that they can find a perfect hotel at the place for users’ own choice. All the hotels that are active at the moment are competent for these ads. The leading travel marketing companies have encouraged these property promotion ads and have said that these ads will help them know about the travelers.
#2 Summary view for Google ads:
On 17 March 2021, Google also announces its new change they made in google ads. Propelling your google ad was not an easy task before, especially for beginners and new advertisers. Now through this summary view, the task is relatively easy and straightforward for them. Through this summary view, you can see all of your campaign performance at just one glance. You can also take advantage of the custom recommendation in order to improve your performance. Editing and creating your campaign is also more accessible with just a few clicks. Now you can complete these complex tasks. The advertiser’s biggest problem is also solved now you can manage the keyword from this summary view.
#3 Google ads mobile app:
Google app has made it easier for advertisers to manage and monitor their campaigns handily. This will help you to stay on the top. The google ads mobile app features are; this app gave you an option of custom notification. Through these notifications, everything and every change are made. Even they also update you about your performance. It is essential to know about your campaign performance, and if it is changing, why is it happening? Google app custom notification will surely help you out in it.
#4 Google discovery ads:
In the world of Google, AdWords Google has introduced a new form of ads for the advertisers. From google discovery ads, the advertisers can advertise their products through visual stories. That is why these ads are more interactive and mesmerizing. Now you can showcase multiple pictures of your product and services through swipe-able carousel format. Also, you can present these ads on many platforms like YouTube, google display feed, Gmail promotion tabs, and many more.
#5 New default ad type for google ad:
If we talk about change in google, we will find out that google changes are usually based on what people search as the pandemic has changed the whole world the same as it has changed what people search. During the COVID, the searches for online learning courses and takeaway restaurants increased. This new ad type will help the advertiser know about the changes in the behavior of their customers. Responsive search ads can help you out in best to know about the audience.
#6 YouTube and Display ads as a part of attribution report:
Another change made by Google this year is that Google has made YouTube and display ads a part of the attribution report. Attribution reports in google ads help you to know which ways people adopt for conversion. The objective behind including YouTube in the attribution report is to see who much a video influences the customer’s purchasing power. And to make it multidisciplinary for google media, Display ads are also included in attribution.
#7 Parallel video tracking for video campaign:
Parallel tracking help to improve the speed of your website. This parallel tracking does so by taking audience and traffic directly to your landing page. All of the measurements for this process happen in the background, and people reach directly at the loading page of the site without going anywhere else. Google has announced the deadline for adopting this parallel video tracking for your video campaign. No advertiser can use this parallel video tracking for their video campaign after 30 April 2021.
#8 Drive more leads from your search ads:
When a customer decided to buy something, they search for that business in order to gain complete information about the service or product they are going to purchase. Leads help out advertiser reach their actual and potential customers. For this, you have to add leads in your extension so that your potential customers can get all of the information directly through your ads.
#9 Reach the right customer on search:
With the new change made by Google ads this year, Google has made it easier to reach the right customer on search. Google ads play a connection between advertisers and people looking for that products, for these keywords play a vital role. These keywords match with the meaning of your search and then help to reach the right business on search.
#10 Helping app developers prepare for Apple IOS:
App Tracking Transparency of Apple will make it necessary to take permission before using the information in an advertisement from other companies and apps. To create ease for its users, Google has helped out all the app developers for it.
#11 New data exclusions control:
To save its users from the technical problems that affect the Smart Biding, google has introduced data exclusion for its display, search and shopping campaigns. This would help you in assuring that your Smart Biding is using correct data.